MOBILE SERVICES: REINVIGORATED

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This project was created within the new Service Design B.F.A. program at SCAD and summarizes the collective work of eleven undergraduate service and industrial design students. We chose AT&T as the subject for our research and continued to create new service strategies and touchpoints under their brand name.



The goal of this project was to holistically re-imagine the service that a mobile voice and data provider offers to its customers. To achieve this, we went through a process of research, synthesis, exploration and concept development that focused on the experiences associated with being an AT&T subscriber.